Things That Were Hidden In Plain Sight Just To Mess With Our Minds
I have so many questions.
FedEx
FedEx, much like Amazon, is basically everywhere now. Their logo is recognizable and holds a hidden symbolic message which embodies their brand perfectly. Between the negative space of the “E” and the “x”, an arrow is formed which points right, the direction most would associate with pointing forward.
Similar to Amazon, when the company was founded in 1971, the clever logo didn’t exist yet. It wasn’t until 1994 that they rebranded and the clever logo was created. The arrow is said to symbolize “speed and accuracy.”